If your business doesn’t have an effective digital marketing strategy, it’s as good as invisible to consumers who would otherwise purchase from you or discover you virtually. That can mean losing out on a tremendous amount of growth. So, what’s the solution? Even the smallest of businesses need to learn how to curate an efficacious digital marketing strategy.
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Here’s some of our tips for your digital marketing strategy as a small business insurance.
Tip no. 1: Automate some marketing processes.
Automation sounds scary for many businesses, some of which may only be in their early stages, but when done correctly it can help many businesses to streamline some of their major processes. For smaller businesses, automating marketing processes helps save time, money, and makes your human staff more efficient because they can focus on less mundane tasks.
Automation is a must-have. You’ll need these programs for lead scoring and growing, publishing content on a scheduled basis, email marketing, social media management, and so much more.
Tip no. 2: Curating a personalized email campaign.
Email marketing makes customers seem like they’re gaining the personal attention that they grave. Email marketing is a great tactic for customer retention, and it’s one of the most popular strategies for small businesses out there.
Personalized emails help businesses create a bond with their customers. As a way to nurture leads at whatever stage they’re in, drip email campaigns are great for email list management and they help customers to enjoy their journey thoroughly.
Tip no. 3: Make use of influencers.
Influencer marketing isn’t just for bigger brands! Smaller brands can use influencer marketing to build awareness of their brand. Stick with the trends – it’s 2022, and a lot of us nowadays are learning about new brands and products via the hottest influencers out there.
Many influencers have loyal fanbases through various social media platforms who will reach out to them for product recommendations. Influencers have high engagement rates. Selecting and doing an influencer contract with influencers that work in your niche can help endorse your brand in a new, authentic style.
Tip no. 4: Partake in online digital events.
Digital events have exploded in popularity over recent years, particularly with COVID-19 and the stay-at-home orders keeping everyone glued to their phones and computer screens. This takes place in the form of online conferences, podcasts, live discussions, etc., and these have become powerful tools for many brands to generate quality leads online.
Small business owners may not necessarily need to host these events to take part. Instead, they can attend and partake in the conversations to get prospect audiences acquainted with what they sell and how they can address specific challenges.
Tip no. 5: Tell your story.
In recent years, telling the story about your business to market it has been a hard-hitter for businesses everywhere. Why? Because it personalizes your business, it puts a voice behind what you sell, and it gives people a reason to believe in you. It tells your mission. Content marketing is, of course, one of the best marketing strategies, but telling your story is a part of this overall mission.
Rather than relying on saying how amazing your product is, try creating custom content. How has your product helped solve the issue that you initially started out trying to solve? How has the product been vital in helping improve the lives of your existing customers?
Tip. no 6: Boost your content with SEO.
This tip may be last on our list but it’s certainly not the least. In 2022, SEO has more potential than ever. SEO, or search engine optimization, is optimizing new or existing content so that they rank higher on engines like Google. Who ever goes to the second page of Google? If your brand isn’t on the first page, it may as well be invisible – and getting it on the first page takes some serious work.
Investing in good quality content, backed by keyword research and SEO optimization, can really help your brand soar to the top. It’ll help people find your brand, which in turn can generate more leads, result in additional sales, and promote growth!